Brand marketing geared towards the Latin American culture

Even though it seems like there are vast difference between the American and Latin American cultures, it does not make it impossible to market to these countries. There are many views that are the same between Latin America, like the United States. One is the struggling to integrate traditional values with new ideas and attitudes. Even the family, the traditional Catholic-dominated region, is not immune to a very US mindset. Only half of Latin Americans surveyed are optimistic about the institution of marriage and family, which is similar to the response in the United States. With statistics like these we can develop marketing campaigns similar to the ones we have in the United States.

At J.M. Field Marketing, we know that one of the challenges of marketing is trying to get an individual to stay loyal to a certain brand. In the United States, consumers usually jump from brand to brand, and the same goes for the majority of consumers in Latin American. The typical shoppers in the United States who are not brand-loyal typically choose from among two or three favorite brands. In Latin America on the other hand, shoppers look around for what seem to be the best deal at the moment. For instance, 28 percent of American consumers choose from two or three favorite brands of soap, while 22 percent look around for what seems best at the moment.

In Brazil, however, 33 percent of urban shoppers purchase the brand that looks the best at the moment, while only 17 percent buy from a standard list of favorites. These shopping patterns indicate that consumers' brands are less developed in Latin America. Doing research like this and developing strategies that tackle marketing obstacles like this is what separates J.M. Field marketing from every other marketing firm. Our marketing team is experienced at marketing to different cultures and countries. We have the know-how to provide a strong marketing campaign of consumers here as well as in Latin American countries.

Benefits of Advertising Collateral:

• Implement catalog circulation plans that maximize income
• Produce persuasive catalogs that pull in hundreds of orders
• Amateur efforts will leave your catalog behind
• Produce multi channel profit
• Catalog productivity analysis planning and development
• Expand your merchandise offerings to include new products and services your prospects and customers can't resist
• Revitalize your business without the financial pressure that comes with adding staff